Sales + Marketing 6 Keys to a Recognition Program That Improves the Customer Experience Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Sponsored Customer Satisfaction 10 Value Adds for Your Next Paint Job 10 ways pro painters can get more out of their work and keep clients happy and their bottom line healthy
Customer Satisfaction Life, Liberty and the pursuit of Happiness I have taken quite the respite from my blogging activities, despite statistics that showed a growing readership. For whatever reasons, I...
Customer Satisfaction Do You Communicate Efficiently or Effectively? Consumers now receive 81 pieces of email for every one piece of U.S. Mail, and some experts believe email is becoming increasingly less effective
Customer Satisfaction Find Your Special 007 Sales Agents You'd be amazed at the number of referrals a satisfied homeowner can refer to their home builder
Customer Satisfaction Have you Drunk the Social Media Kool-Aid? When I was part of a growing home building company we learned to be on guard for the newest “technology” coming down the pike that promised...
Customer Satisfaction Do You Really Want More or Less Realtor-Generated New-Home Sales? Helping home builders understand the mechanics of outside real estate agent cooperation
Customer Satisfaction Lesson Learned: The Perils of Sales Success aka Luxury Car Alert! The market bottom is clearly behind us, and this is validated by three very reliable indicators. First, annualized home starts have more...
Customer Satisfaction Lessons Learned from Lance Armstrong There is no question that Lance Armstrong has one of the most unique comeback and sporting histories of all time. He was a little known...
Customer Satisfaction The Teamwork Fable - 4 Oxen & The Lion We all know that teamwork is an important ingredient in building great homes and great relationships with our customers. This importance is...
Customer Satisfaction Customer Satisfaction Bonuses - Right or Wrong? Performance bonuses have been around the homebuilding industry for a long time. Salespeople earn commissions and bonuses based upon their...
Customer Satisfaction Team - There is no "I," but the "A" is for accountability Team sports analogies have long been used in home building for obvious reasons. They both have the common component of individual...
Customer Satisfaction New Home Market - Getting Better All The Time! Readers may recall a study I did a few years ago attempting to identify the most reliable predictor of future new home sales activity. The...
Customer Satisfaction Customer Satisfaction: Never, ever give up on the 'impossible to please' customers Some customers can be “impossible to please” (IP), but keep in mind, when open to the public, a home building company is exposed to all...