Jimmy Diffee | ProBuilder

Jimmy Diffee

Jimmy Diffee, principal of Bokka Group, monitors a wide range of home building trends. He sees and judges technologies and digital content for new home builders at events and competitions such as PCBC Speaker Sessions, the National Sales & Marketing Awards, and the International Builders Show Best of IBS Awards. Jimmy is author of the annual Home Buyer Conversion Report, the industry’s leading research showcasing technology’s influence on new home sales. Write him at jimmy@bokkagroup.com.

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Sales + Marketing

6 Keys to a Recognition Program That Improves the Customer Experience

Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals

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Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey

Sending a simple survey to past prospects will do two things: reveal leads for buyers still in the market and ripe for a sale, and clean up your bloated CRM

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Customer Experience Metrics: How Builders Can Use NPS

When it comes to measuring customer experience, the Net Promoter Score is an underrated and misunderstood metric in the housing industry. Here’s how to use NPS to gauge customer loyalty and boost referral sales

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Managing the CX Roller Coaster for Homebuyers

How to mitigate the valleys and maximize the peaks to leave customers excited and delighted about their new-home buying experience

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Sales + Marketing

The No. 1 Thing Home Builders Get Wrong With Customer Experience: Warranty Service

Don't neglect the warranty phase of the homebuying journey. How upgrading your warranty program can gain trust and meet the expectations of today’s homebuyers

Sales + Marketing

Homebuying: What Do New Homes Have in Common With a Pair of Shoes?

A new approach to improving customer satisfaction during the homebuying journey

Sales + Marketing

How to Deliver a Five-Star Experience for Your Customers

Take these steps to keep referrals up, customer trust high, and feedback positive

Sales + Marketing Trends

Buy It Now: Self-Service and the Homebuying Experience of the Future

Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before it hits housing

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How Do You Measure the Customer Experience?

In the Consumer Age, go beyond standard buyer surveys to understand the whole customer journey

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The Amazon of Home Building—or How to Disrupt the Industry

Home builders should stop worrying about disruption and become the disrupter

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7 Reasons Why Customer Experience Must Be Your Obsession

Homebuyers are better informed than ever before. Exceeding their expectations has never been more important for home builders

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